Giving Back To Our Four Legged Friends
Their vision of Madness and Cures was brought to fruition in 2014 during which time Oreo their Border Collie was an integral part of their everyday lives was trained as a service dog and brought an incredible amount of joy to a number of people in need with her vibrant energy and loving nature.
After Oreo’s passing in 2017 Mattias and Laura decided to honor her with the release of the 2015 vintage of Madness and Cures Sanity Red by giving back to those who train service animals. A percentage of all the proceeds from the 2015 vintage will be donated to an organization that does just that.
“Never underestimate the therapeutic power of talking to your dog while having a glass of wine.”
When searching for an organization that trails service animals Mattias and Laura not only wanted to support local organizations but those in all the markets where Madness and Cures is available. Assistance Dogs International, Inc. (ADI) is a worldwide coalition of non-profit programs that train and place Assistance Dogs. Founded in 1986 from a group of seven small programs, ADI has become the leading authority in the Assistance Dog industry.
The objectives of Assistance Dogs International are to:
Establish and promote standards of excellence in all areas of assistance dog acquisition, training and partnership
Facilitate communication and learning among member programs
Educate the public to the benefits of Assistance Dogs and ADI membership.
Assistance Dogs organizations that pass ADI’s accreditation process become ADI Accredited Member programs, and are regularly assessed to ensure they meet the highest standards in the industry.
For more information regarding Assistance Dogs International and their organizations please click on the button below.